Stuck In My Mind Podcast

EP 243 Evolving Marketing Strategies: Lessons in Service from Craig Andrews

In this episode of the "Stuck In My Mind Podcast," host Wize El Jefe engages in a thought-provoking conversation with the resilient and innovative marketing expert, Craig Andrews. The episode delves deep into the intricacies of marketing, highlighting the necessity of understanding and addressing the back part of the brain for marketing success.Craig Andrews shares his invaluable insights on the shift from a selling mindset to a serving mindset when building offers. He emphasizes the significance of first-time offers as tools of service that are designed to help people, with the value they provide surpassing mere monetary gain. The discussion not only stresses the importance of authentic, vulnerability-driven marketing strategies during the current "we" cycle but also sheds light on the impact of the unspoken language of sales on marketing tactics.Listeners are treated to Craig’s remarkable journey, from being a former US Marine and electrical engineer to designing mobile phones and eventually founding his own marketing agency, Allies For Me. His experience in marketing for major phone makers such as Nokia, Samsung, and Apple provides a unique lens through which to view the evolution and challenges of the tech industry.The episode features an inspiring segment where Craig Andrews recounts his harrowing battle with the Delta variant of COVID-19, spending three months in the hospital and six weeks in a coma. His miraculous survival and subsequent recovery serve as a testament to the human spirit’s resilience in the face of adversity.Throughout the conversation, Wize El Jefe exhibits genuine interest in Craig’s story, reflecting on the inspiration he derives from the journeys of individuals who have triumphed over seemingly insurmountable challenges.A key takeaway from the episode is the emphasis on the significance of harnessing cognitive biases and irrationality in purchase decisions, a concept Craig has honed in on through his years of experience, driving home the crucial role of innovation and adaptation in marketing strategies. Above all, the episode instills a deep sense of motivation, highlighting the transformative power of perseverance, authenticity, and the ever-evolving landscape of marketing.As the episode draws to a close, Wize El Jefe extends his gratitude to Craig Andrews for sharing his enriching story and encourages listeners to explore Craig’s website and books, inviting them to delve deeper into the wealth of knowledge and inspiration he has to offer.Listeners are left with a profound sense of awe at the resilience and creativity displayed by Craig Andrews, as well as a newfound appreciation for the intricacies of marketing and the human spirit’s capacity for overcoming adversity.

EP 242 Navigating Wellness: From Brain to Belly with Yayoi Komiyama

In this episode of the Stuck In My Mind Podcast titled "Navigating Wellness: From Brain to Belly with Yayoi Komiyama," host Wize El Jefe is joined by Yayoi Komiyama, a coach, podcaster, and entrepreneur, who shares her expertise on holistic wellness and the brain to belly connection. Yayoi stresses the importance of finding a fitness routine that is both enjoyable and sustainable, tailored to individual preferences and needs.Throughout the episode, Yayoi's approach to wellness shines through as she emphasizes starting small and gradually increasing physical activity to build confidence and momentum. She shares her personal preference for working out at home due to hygiene concerns and highlights the need for setting clear goals and creating a roadmap to break free from unhealthy eating habits.In line with her coaching philosophy, Yayoi advocates for acknowledging the neutrality of food and the significance of choices and perspectives in food consumption. She shares her own journey of overcoming food and body image issues, which led her to become a coach and neural coding specialist to help others facing similar challenges.Yayoi's experience and expertise in neural encoding, which combines neuropsychology, NLP, and behavior modification, offer valuable insights into the brain to belly connection and its influence on our relationship with food and overall wellness. She delves into the concept of think, feel, do, have, highlighting the impact of negative self-perception on food choices and the crucial role of awareness in making healthier decisions.As the discussion unfolds, Yayoi and Wize El Jefe touch on the significance of honesty in one's relationship with food and the benefits of incorporating exercise into daily activities. Yayoi promotes multitasking and emphasizes tailoring fitness strategies to individual preferences rather than prescribing generic routines, acknowledging the diverse needs of her clients.The episode also provides a glimpse into Yayoi's personal experiences, from battling hives to undergoing a detox to become more conscious of the chemicals in food and their effects on the body. Moreover, Yayoi's uplifting "I am" statement exercise, aimed at boosting self-belief and positivity, offers a practical tool for listeners to cultivate a growth mindset for achieving lasting change and wellness habits.Wize El Jefe and Yayoi engage in conversations about the impact of the pandemic on eating habits, the rising cost of food, and the importance of networking and creating ripples in the podcasting journey. Yayoi's insights and experiences, combined with Wize El Jefe's personal anecdotes, make for a thought-provoking and informative episode that resonates with those seeking to navigate their own wellness journey.Listeners are left with actionable advice, a deeper understanding of the brain to belly connection, and the encouragement to embrace honesty, self-awareness, and tailored wellness approaches. Yayoi's engaging presence, combined with the candid dialogue between the host and the guest, makes this episode a valuable resource for anyone on the path to holistic wellness and balanced living.As the episode draws to a close, Wize El Jefe expresses gratitude to the guest and audience for their support and engagement, wrapping up the show with shoutouts and appreciation for essential workers. Yayoi leaves the audience with a powerful message about the importance of being aware of what one eats and enjoying food in moderation, encapsulating the essence of her approach to wellness.In conclusion, "From Brain to Belly: Navigating Wellness with Yayoi Komiyama" offers a rich tapestry of insights, personal experiences, and practical tips, making it a must-listen for anyone seeking a holistic approach to wellness, mindful eating, and sustainable fitness routines. With the combination of Yayoi's expertise and Wize El Jefe's warm hosting, this episode leaves a lasting impact on listeners, empowering them to embrace balanced living and tailored wellness strategies.

EP 241 Empowering Through Fitness: Taylor Ros's Journey of Impact and Growth

In this episode of the Stuck In My Mind Podcast, titled "Empowering Through Fitness: Taylor Ros's Journey of Impact and Growth," our host Wize El Jefe welcomes Taylor Ros as a guest. Taylor Ros shares his inspiring journey from being a shy kid to becoming a successful business owner, professional athlete, and coach. The episode is packed with valuable insights and lessons on entrepreneurship, fitness, and mindset that resonate with anyone striving for personal and professional growth.Taylor Ros opens up about the challenges he faced when he decided to open a gym with his dad, acknowledging his lack of knowledge about running a business. This led to a steep learning curve as he navigated aspects like taxes, incorporation, and business management. However, his dedication and willingness to learn allowed him to overcome these obstacles and excel in the fitness industry. The pandemic forced the shutdown of his business, prompting him to pivot and create an online platform to keep his community connected and provide virtual services, demonstrating his resilience and adaptability.Consistency emerges as a central theme throughout the episode, with Taylor emphasizing its crucial role in achieving long-term success in fitness and life. He shares how his transition from professional athlete to gym owner and online coach happened organically, with the pandemic accelerating the online aspect of his coaching. Taylor's emphasis on daily disciplines and consistency as crucial elements in developing mental discipline and resilience resonates profoundly, as he draws parallels to the dedication shown by Olympic athletes.The challenges of entrepreneurship are also addressed, with Taylor discussing the lack of set working hours and the direct impact of one's efforts on the success of the business. The necessity of balancing work and personal life is underscored, with both Wize El Jefe and Taylor highlighting the value of scheduling and time management. This discussion is complemented by Taylor's personal experience of overworking, resulting in physical symptoms like headaches and nausea, leading to a powerful realization about the need to prioritize time for family and self-care.Taylor's journey to empowerment is not just about personal success; it's also about his deep commitment to helping others achieve their fitness and mindset goals. He shares a success story of coaching a fighter, Ozzie Diaz, who made a triumphant comeback after 19 months, affirming the value of perseverance and teamwork in achieving goals. Taylor's legacy goal in the fitness industry is to help people find enjoyable ways to stay healthy and fit, making it a fun and educational experience for them. His dedication to impacting as many people as possible and inspiring them to realize their full potential reflects the profound impact he seeks to make in the lives of others.The episode also touches on the importance of continuous learning and mentorship as a coach and entrepreneur. Both Taylor and Wize El Jefe stress the need to evolve and improve constantly, highlighting their commitment to efficiency and creating better systems to streamline their work. The significance of building relationships and learning from others is also discussed, emphasizing the value of consistently working hard and not giving up.Taylor Ross's journey, as shared on the podcast, inspires listeners to approach their goals with consistency, resilience, and a dedication to personal and professional growth. His insights on work-life balance, leading by example, and coaching clients through overcoming self-limiting beliefs are invaluable, resonating with those seeking to thrive in the fitness and entrepreneurial realms.As the episode comes to a close, Taylor provides his contact information for those interested in connecting with him, and the host Wize El Jefe extends gratitude to essential workers and gives shoutouts to various platforms and individuals. The episode leaves a lasting impact, serving as a powerful reminder of the transformative power of consistency, resilience, and unwavering dedication to one's goals.This episode truly embodies the essence of the Stuck In My Mind Podcast, providing listeners with compelling stories and insights that empower and motivate them to strive for their personal and professional best.

EP 240 Mastering the Mind: A Journey to Unleashing Your Full Potential

In this insightful episode of the "Stuck In My Mind Podcast," titled "Mastering the Mind: A Journey to Unleashing Your Full Potential," hosts Wize El Jefe and Larry Davis dive into the profound topic of personal growth and fulfillment. Throughout this compelling conversation, the hosts emphasize the significance of breaking free from the confines of fear and the limitations of secure yet unfulfilling jobs, paving the way for individuals to pursue better opportunities. They eloquently highlight the importance of seeking knowledge, personal growth, and the relentless pursuit of one's true potential.Larry Davis, a mindset coach and host of the "Growth State of Mind" podcast, shares his personal mission to guide others on their journey to a better life, inviting listeners to connect with him via Instagram (@IamLADavis) and tune in to his podcast available on YouTube, Apple, and Spotify. The episode delves into Davis' emphasis on the need to pivot, take risks, and embrace the unknown, challenging the prevalent fear of failure that often hinders individuals from realizing their authentic selves and achieving success.The conversation powerfully drives home the message that failure is not to be feared, but rather embraced as a pathway to success, reinforcing the importance of learning from mistakes and navigating discomfort as an integral part of life's invaluable lessons. Both hosts candidly recount their personal experiences, candidly expressing the struggles of breaking away from familiarity and the resilience required to pursue personal and professional growth.Amidst the captivating dialogue, Larry Davis underscores the significance of sharing success stories and personal journeys to inspire and assist others, drawing from his own transformative experience of transitioning from a lack of knowledge about media to achieving substantial podcast downloads. This emphasis on relatability and the transparent showcasing of the journey infuses the episode with invaluable advice for aspiring creators and entrepreneurs.Uncovering the impact of literature on their respective journeys, Wize El Jefe and Larry Davis engage in an exploration of influential books, sharing their transformative experiences with titles such as "Think and Grow Rich," "Atomic Habits," "Mindset," and "Destiny." As they traverse this literary landscape, they advocate for the profound impact of reading on personal development and mindset recalibration, urging listeners to allow the principles of each book to deeply resonate and instigate meaningful change.A poignant moment in the podcast arises as Larry Davis candidly shares his personal journey of overcoming hardships and pursuing growth, delving into pivotal turning points such as divorce and debt, and ultimately emerging as a passionate advocate for mindset coaching and personal development.The episode touches on the challenge of reaching communities that may not readily embrace the value of personal growth and improvement, highlighting the overarching struggle of competing with societal pressures and the formidable task of guiding individuals towards a more enriching way of life. Wize El Jefe also offers a heartfelt expression of gratitude following the passing of his mother, fostering a genuine and emotive connection with his audience, further amplifying the empathetic resonance of the podcast.As the episode draws to a close, the hosts delve into their aspirations for the future, with Wize El Jefe expressing a poignant desire to challenge himself through the prospect of launching a morning show and collaborating with Larry Davis. This forward-looking perspective illuminates the podcast's unwavering dedication to expanding its impact and fostering an environment of continual growth and improvement.In the final moments, the hosts extend heartfelt recognition to their dedicated viewers and essential workers, encapsulating the depth of their authenticity and respect for their community. The episode concludes with Wize El Jefe's signature sign off, "Peace out," emblematic of the unwavering commitment to impacting and elevating the lives of their listeners.Intriguing, enlightening, and deeply resonant, "Mastering the Mind: A Journey to Unleashing Your Full Potential" epitomizes the unwavering dedication of the "Stuck In My Mind Podcast" to inspire personal growth, evoke transformative change, and champion the pursuit of one's true potential.

EP 239 Creativity Rx: How Tasha Golden Prescribes Art for Health

In this episode of the "Stuck in My Mind" podcast, host Wize El Jefe engages in a riveting conversation with Tasha Golden, PhD, on the profound impact of creativity on human well-being. From the outset, Tasha emphasizes the essential nature of creativity for humans, underscoring its pivotal role in expanding communication options and expressing complex human experiences.Listeners are taken on a journey through Tasha's professional evolution, from her early days in creative writing to her transition to public health, driven by a fervent interest in the impacts of creativity on healthcare, schools, and workplaces. Tasha's efforts have extended to establishing a trauma-informed creative writing program for incarcerated girls, underscoring the vital role of creative expression in driving actionable information and catalyzing systemic improvements.As the dialogue unfolds, Tasha clarifies the misconception of her having synesthesia and eloquently defines creativity as the ability to imagine otherwise. Her emphasis on creativity's potential to effect positive change across personal, career, societal, and political realms is both enlightening and empowering.The conversation delves into the future of the arts in medicine, with Tasha envisioning an evolution towards a more human-centered approach in healthcare, as well as in political and justice systems. Through her insights, she stresses the importance of reimagining and rehumanizing complex systems, integrating humanity and tapping into collective strengths.Tasha's specialization in speaking and consulting for various events and organizations is underscored, along with her dedication to providing free resources on her website. Wize El Jefe conveys his enthusiasm for Tasha's impactful work, with plans to release the recording of their show and discussions of her potential appearance on a live show in the future.As the segment draws to a close, acknowledgments and appreciation are extended to the audience and essential workers, resonating deeply with the podcast's commitment to uplifting and fostering meaningful connections. Throughout the episode, Tasha Golden PhD paints a compelling picture of creativity's significance in promoting individual and collective well-being, showcasing her unwavering passion for bridging scientific research with real-life change.From her invaluable contributions as the director of research at the International Arts and MindLab at Johns Hopkins School of Medicine to her groundbreaking Project Uncaged, Tasha's impact on raising awareness about the intersection of arts and health is simply extraordinary. Her dedication to creating safe and expressive spaces for incarcerated youth to share their experiences and influence justice reform is a testament to her unwavering commitment to utilizing creativity for positive change.Furthermore, Tasha's insights into the "arts on prescription" and the formalization of the link between arts engagement, nature engagement, and health are both enlightening and inspirational. The pilot programs for arts on prescription, launched in Massachusetts and at Stanford University, depict the tangible impact of Tasha's work in advancing initiatives that prioritize the well-being of individuals through artistic and cultural experiences.As the conversation grapples with the dynamic relationship between scientific research and creative pursuits, Tasha Golden's nuanced perspective on the overlap and integration of these domains underscores the profound potential for transformative, interdisciplinary collaborations. Her emphasis on the need for formal ways for healthcare professionals to recommend artistic and cultural activities that benefit patients' health is a call to action, propelling forward the discourse on integrating creativity into treatment plans.Listeners are treated to intimate anecdotes from Wize El Jefe, who shares his personal experiences with podcasting and cooking as coping mechanisms and sources of purpose during challenging times, aligning seamlessly with the podcast's dedication to providing a platform for meaningful, personal narratives.In essence, this episode of the "Stuck in My Mind" podcast evokes a sense of introspection, compassion, and the undeniable power of creativity in fostering well-being and positive change. Tasha Golden, PhD, emerges as a trailblazer, effectively merging the realms of art, science, and social impact, leaving an indelible impression on listeners and exemplifying the profound impact of creativity for health and societal transformation.

EP 238 Fandoms and Podcasting: A Chat with Tim Beisiegel

In this episode of the Stuck in My Mind podcast, titled "Fandoms and Podcasting: A Chat with Tim Beisiegel," listeners are treated to a captivating and insightful discussion between host Wize El Jefe and special guest Tim Beisiegel. The episode offers a deep dive into the world of fandoms, podcasting, and the evolving landscape of pop culture.The conversation kicks off with Wize El Jefe expressing heartfelt gratitude for his wife's uplifting and supportive influence, setting a positive tone for the episode. The passage of time becomes a significant theme as both Wize El Jefe and Tim Beisiegel reminisce about the astonishment of how long ago the nineties truly were.Wize El Jefe shares a personal experience of finding solace and support from his podcasting community on a difficult day, highlighting the essential role of community in the podcasting world. This sets the stage for Tim Beisiegel to talk about his podcast, FSF, and effortlessly guide listeners on where to find it across different platforms. Tim also sheds light on the other members of his podcast team, emphasizing the power of collaboration within the podcasting community.The conversation then takes an engaging turn as the duo delves into the recent playoff wins of the Detroit Lions and the positive changes in the team's environment and coaching. Tim shares his excitement for having guests on his show, particularly those with whom he has a personal interest or connection, citing a recent interview with Roger Christian, a set designer for Star Wars.Tim Beisiegel provides invaluable insights into his transition from writing for "Dork Side of the Force" to "Couch Soup," encompassing an expanded range of topics, including Star Wars characters from animation that need to make a live-action appearance. The dialogue moves seamlessly into sharing thoughts on "Monarch: Legacy of Monsters," with Wize El Jefe touching on his experience of watching the show and asking for Tim's opinion, showcasing their mutual interest in pop culture.As the episode progresses, the hosts discuss the success of Stuck in My Mind podcast and its inspiration for other podcasters. Tim and Wize El Jefe also acknowledge healthy competition in the podcasting community, emphasizing the impact and inspiration they provide each other.The podcasting journey of Tim Beisiegel and his supportive wife becomes a focal point, emphasizing the crucial role of family support in pursuing creative endeavors. Tim also opens up about the therapeutic nature of podcasting, especially during challenging times, and his joy in interviewing people who shaped his childhood.The episode provides an in-depth look into the birth and growth of the Facebook group "Funny Science Fiction," co-founded by Tim Beisiegel and Drayton Allen, underscoring their efforts to promote the genre and uplift the podcasting community. The evolution of Tim's podcast, from its inception to rebranding as FSF POPCAST, highlights the dynamic nature of podcasting and the collaborative spirit within the community.Listeners are also treated to valuable insights on podcasting practices, the significance of community, and the balance between hosting and staying connected to pop culture. The episode concludes with Wize El Jefe expressing interest in discussing pop culture on his own show, inspired by the engaging conversation with Tim Beisiegel.Throughout the episode, the mutual respect and support between Wize El Jefe and Tim Beisiegel become evident, showcasing the essence of community and learning from each other in the podcasting world. The episode serves as a celebration of the podcasting community's impact, providing inspiration, motivation, and a sense of camaraderie for both creators and listeners alike.Overall, "Fandoms and Podcasting: A Chat with Tim Beisiegel" offers a rich and multifaceted exploration of podcasting, pop culture, and the unwavering spirit of collaboration within the podcasting community. Whether you're a seasoned podcaster, a pop culture enthusiast, or simply love engaging conversations, this episode is sure to captivate and inspire.

EP 237 Chasing Dreams Against All Odds: A Conversation with Debbie Weiss

In this episode of the "Stuck In My Mind Podcast" titled "Chasing Dreams Against All Odds: A Conversation with Debbie Weiss," host Wize El Jefe is joined by Debbie Weiss, an author, podcaster, and resilient individual who has faced numerous challenges throughout her life. The episode delves into Debbie's childhood experiences, her struggles with self-doubt and limiting beliefs, and her inspiring journey towards finding purpose, happiness, and success.
Debbie opens up about a poignant childhood memory where, at the age of 5, she faced body image issues and self-worth struggles related to her weight and passion for dancing. Overwhelmed by the inability to fit into her recital costume, she was forced to quit dancing, which had a lasting impact on her. Wize El Jefe, drawing from his own experiences, empathizes with Debbie's traumatic experience, creating a space for open and honest conversation.
The audience learns about Debbie's motivation for establishing "Sprinkle of Hearts," her online store, rooted in her lifelong affection for heart-themed items and a forgotten dream from college. She further delves into how she manages her insurance agency, online store, and podcast hosting responsibilities, attributing her success to her supportive team who enable her to pursue her ventures.
Both Debbie and Wize El Jefe emphasize the importance of maintaining mental and physical well-being. Debbie advocates for staying active, finding joy in laughter, and speaks candidly about the impact of self-doubt and fear of imperfection in her life. Wize El Jefe shares his struggle with limiting beliefs, underscoring the idea that waiting for perfection can hinder progress.
The episode continues with a heartfelt discussion about the significance of authenticity, honesty, and being comfortable in one's skin. Debbie recounts her experiences as a family caregiver, highlighting the challenges and impact it had on her outlook and sense of purpose. Her resilience and ability to face fears head-on are recognized as pivotal factors in her successful career and her ability to navigate personal challenges.
Debbie's approach to staying motivated and focused on her goals is revealed through her morning routine, meditation practice, journaling, and setting daily actions to move closer to her main objectives. She defines success as living a happy life and stresses the significance of relishing the journey filled with love and fulfillment.
The episode wraps up with Wize El Jefe expressing gratitude to Debbie Weiss and acknowledging the audience and essential workers. The candid and inspiring conversation between the host and guest serves as a beacon of hope and empowerment for anyone facing similar adversities.
Listeners are urged to connect with Debbie on her website, debbierweiss.com, where she shares her books and podcast. The episode leaves a lasting impression on the audience, offering a profound reminder that one is never too old to chase their dreams and find their purpose, regardless of life's challenges.

EP 236 The Power of Cold Calling in the Digital Era: From Operator to Owner

n this enlightening episode of the "Stuck In My Mind Podcast," host Wize El Jefe  and guest Robert Poole delve deep into the world of entrepreneurship, specifically focusing on the transition from being an operator to becoming an owner, and how it can lead to newfound entrepreneurial freedom. Robert Poole, a seasoned entrepreneur with a West Point background, shares his personal journey of growth and success, while offering valuable insights and strategies for aspiring entrepreneurs.
The episode begins with a heartfelt exchange of appreciation between the hosts, setting the tone for a genuine and engaging conversation. They stress the importance of embracing discomfort, taking risks, and viewing failure as a learning opportunity, echoing the podcast's ethos of self-development and growth.
Robert Poole captivates the audience as he reflects on his transition from operator to owner in a sales and marketing company, sharing how unforeseen circumstances steered him towards taking the reins of the business. He candidly discusses the impact of his partner's passing on the company's dynamics, and how it prompted a paradigm shift towards prioritizing clients over revenue, and fostering a deeper sense of respect and service.
The conversation then pivots to the relevance of cold calling in today's digital era, with Robert Poole sharing his profound insights on the subject. His extensive experience in the field, coupled with his entrepreneurial journey, provides a unique perspective that resonates deeply with both aspiring and established business owners.
As the episode unfolds, the hosts and guest highlight the necessity of seizing opportunities and taking decisive action in both business and personal endeavors. They delve into the critical areas for business success, including self-improvement, team building, sales and marketing integration, and the importance of robust systems and processes.
Furthermore, the hosts reveal how the principles and strategies discussed in the episode can be applied not only in business but also in personal life, emphasizing the holistic nature of self-improvement and growth.
The episode concludes with expressions of gratitude from both hosts and an invitation for the audience to connect with them. The captivating dialogue between Robert Poole and Wize El Jefe leaves listeners inspired and equipped with invaluable entrepreneurial wisdom, making it a must-listen for anyone seeking to navigate the complexities of entrepreneurship and unleash their entrepreneurial freedom.
Listeners are left with a renewed sense of empowerment and a treasure trove of entrepreneurial insights, making this episode a beacon of knowledge and inspiration in the realm of business and personal growth.